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You don’t have to be a professional copywriter to produce an effective sales letter …
BIF Category: Marketing and Promotion
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Trade fairs and exhibitions provide valuable opportunities for small businesses to showcase their products and …
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The CAP Code sets out rules for ‘non-broadcast’ advertising. This means marketing communications other than …
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An affiliate marketing programme is a method of encouraging website owners and other online publishers to promote …
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Organisations are prohibited from making unsolicited marketing calls to anyone who has indicated that they …
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Many business owners use trade marks to distinguish their goods and services from those of their competitors …
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Whatever type of business you own, a website is an essential tool for promoting your products or services …
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Before your business can realistically or effectively begin a marketing campaign, you must fully understand …
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A method of organising a direct selling business using a network of independent distributors and direct sales agents …
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A market research questionnaire is a useful tool for collecting and understanding the opinions, preferences …
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a press release can convey a message with a level of credibility that could result in immediate sales, enquiries …
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One of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times …
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Defining and following a clear marketing strategy for long term success …
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Naming a business is an important consideration for anyone starting a new venture.
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PR is concerned with protecting and enhancing an organisation’s reputation, while successfully communicating …
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Businesses use copywriters to produce content for their websites and social media accounts in order to attract …
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Many new business start ups fail to carry out basic market research before they start, increasing the likelihood of early failure …
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‘Social media’ is the general term used to describe websites, apps and platforms whose users can create …
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Online advertising is very important for tourist accommodation providers, as many people research and book …
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GDPR, which came into force in May 2018, prohibits organisations from processing personal data unless …
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Organisations that handle personal data must comply with data protection legislation designed to …
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