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A Guide to Setting up an Affiliate Marketing Programme
An affiliate marketing programme is a method of encouraging website owners and other online publishers to promote another business's products or services in return for a fee, normally a commission.
Many successful online traders use this performance-based marketing method, but it is often overlooked by small business owners despite it being cost effective.
This factsheet explains how affiliate marketing works and looks at some practical examples. It describes how to set up an affiliate marketing programme and summarises key legislation that affiliate marketing programmes must comply with.
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