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Starting a business can be challenging at any age, but starting up when under 18 years of age involves additional challenges …
A Guide to Creating a Marketing Strategy
One of the most important factors that will contribute towards the long-term sustainable success of any business venture is defining and following a clear marketing strategy.
Despite this, most small businesses do not have a formal marketing strategy or, even if they do, it is not followed and executed properly. A small business owner with the vision to create a dynamic, customer-focused marketing strategy – and the discipline to carry it out – will have a real opportunity to do something special with their business and set it apart from its competitors.
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also includes hints and tips, and sources of further information.
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