A Guide to Creating a Business Logo

Developing an effective logo for your business demands a thorough understanding of your customers or market and the message that you are trying to project.

Your logo is a visual mark that represents your business and eventually may become recognised as part of your brand. It can help customers to remember you and distinguishes you from your competitors.

This factsheet explains the basic design choices involved in creating a business logo and summarises the legal restrictions relating to using logos. It also explains the different logo design resources that are available, including online tools and apps that are increasingly used by business owners to create low-cost logos quickly and easily.

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