Sales letters can be a cost-effective way of promoting your products or services. You don’t have to be a professional copywriter to produce an effective sales letter. As long as you understand your target customers, can identify a problem they have and offer a solution (your product or service), it is possible to follow a step-by-step process that will enable you to write a persuasive letter that will grab the attention and interest of potential customers.

This factsheet explains how to write an effective sales letter for your product or service. It describes how you can use sales letters to engage with your target customers and motivate them to take action.