Small businesses don’t usually have the luxury of hefty advertising budgets. In most cases the opposite is true and business owners have to be creative and find inexpensive or free ways to gain exposure and sales growth. Here at weSTARTanybiz we know this problem all too well and we’re grateful to be able to support business owners nationwide in launching, promoting and growing their businesses. Below are top ways to promote your business and grow sales without spending a penny.
Take advantage of social media
It may seem like an obvious route for any business, but it’s definitely one many small businesses are not taking full advantage of. Although we believe every social media creates great opportunities for small businesses, it can also be highly competitive. The trick is to have a well-structured strategy in place to help you make the most of this powerful channel in order to drive brand awareness and growth. Here’s a step-by-step guide to help you put a social media plan in place for your business.
Encourage customer reviews
Customer reviews have more of an impact on your business than you may think. In fact, 93% of customers read online reviews before buying a product. This means than not utilising customer reviews will likely cost you sales. On the other hand, encouraging customer reviews enables customers to promote your business for you, completely free. Here’s top ways you can start growing your customer reviews today:
Create a referral scheme
Referral schemes are another underrated yet powerful way to promote your business. They are essentially incentives for your customers to bring in new customers. There are various angles you could take e.g. each time a customer refers a friend, they receive £10 or a percentage of the sale. Either way the results, plus without any cost to you aside from a small cut of the sale.
One of the best parts of starting a home business is the ability to turn something you love into your career. Not only will you be able to spend your days immersed in something you enjoy while making a living, but also it’s often an ideal business to start because you already know how to do it, thereby shortening the learning curve and startup time.
Small businesses are the heartbeat of our communities, and we need them now more than ever. As of 2021, SMEs accounted for three fifths of
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