They primarily supply trade customers such as local farm shops, delicatessens, caterers, restaurants and tea rooms. Some also provide catering services or supply their products directly to consumers at local farmers’ markets or by taking orders online. Many cake and biscuit makers specialise in niche ranges, for example using gluten-free or organic ingredients, and provide a range of personalised cakes and biscuits.

This profile provides information about starting up and trading as a homemade cake and biscuit maker. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information and support.