Although they often stock mainstream designer brands, many focus on less familiar ‘alternative’ labels or on collections from young designers who are just beginning to secure a reputation. Some designer fashion boutiques are outlets for designers whose collections are not available anywhere else.

Designer boutiques usually aim to provide a luxury retail experience by offering personal styling advice, private consultations and well-appointed fitting rooms. An increasing number also trade online.

Some boutiques provide a fitting and alteration service, to ensure that garments fit perfectly. They may also enable customers to have designs from the boutique’s collection made to order in their size and choice of fabric or colour.

This profile provides information about starting up and trading as a designer fashion boutique. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information and support.