Some Baby Equipment Retailers offer additional services such as car seat fitting. Potential customers include new or expectant parents and relatives and friends purchasing baby gifts.

As well as trading from traditional retail premises, many baby equipment retailers also trade online and supply items by mail order.

This profile provides information about starting up and trading as a baby equipment retailer. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information and support.