Cake makers generally produce a range of standard designs that can be personalised with a message or decoration, or make bespoke and novelty cakes to customers’ specific requirements. Some specialise in niche ranges, for example using gluten-free or organic ingredients.

Many speciality cake makers start up on a part-time basis, having previously developed baking skills as a hobby, and usually trade from a home-based kitchen or small catering unit.

Speciality cake makers typically accept orders for celebration cakes for ‘milestone’ birthdays and anniversaries, and for personalised cakes such as for weddings and special events. Most cake makers also develop their business by supplying to trade customers, such as wedding planners, restaurants, catering services and event organisers.

This profile provides information about starting up and trading as a speciality cake maker. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information and support.