Start Up Guide
Web designers are commissioned to design and create websites and applications (‘apps’) that can be …
A Guide to Starting an Advertising Agency
Advertising agencies are typically commissioned by commercial, public sector or not-for-profit clients to devise, design and produce advertising and marketing campaigns for various media platforms, including print, radio, TV, brochures, leaflets, online and social media.
Small independent advertising agencies subcontract different elements of a campaign or project to freelancers such as graphic designers, web designers and copywriters, although many employ specialist staff to carry out some of these tasks in house.
This profile provides information about starting up and running an advertising agency. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information and support.
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